Boat Cove Transparent Sustainability

There's no green-washy waffle here, just clear and open information.

We make sure Boat Cove's product sustainability credentials are available to you, aiming to show you that Boat Cove products have the least possible impact on the planet.

You may wonder, what is a sustainable supply chain? Here we explain how our supply chain works.

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At Boat Cove, our aim has always been to create products that are as environmentally friendly and as ethical as possible and to contribute to a fully sustainable supply chain. We believe it is vital for the world that we create a circular economy to reduce human impact on the planet and its oceans. One of our goals that supports this aim is to source the highest quality apparel that lasts as long as possible. 

 Coloured Boat Cove Hoody's - One of the best sustainable brands

Buy Better, Discard Less - We want you to be able to buy better quality products that last longer so that we can all use less of our world's resources. 


We have tried and tested many different apparel suppliers and decorators, searching for premium quality sustainable materials and sustainable production before finding our apparel producer, Stanley/Stella. 

Stanley/Stella logo


Boat Cove Sustainability and Responsible Supply Chain

The garments we sell at Boat Cove have been selected for their high-quality, long-lasting properties, sustainable credentials and ethical production.

The key areas of our sustainable supply chain 

  • Choosing sustainable suppliers
    By choosing sustainable products and production from our manufacturer Stanley/Stella, and decorator Shirtworks, who provide transparency and accreditations, we are confident in knowing the source of our apparel and their sustainable credentials.

  • Traceable supply chain
    We are able to identify that Boat Cove garments are manufactured in one of Stanley/Stella's ten partner factories that all have long-term, collaborative relationships with Stanley/Stella.

  • Certified production
    Stanley/Stella's partner suppliers in Bangladesh are GOTS and GRS-certified, and their single supplier in China is GRS-certified. Stanley/Stella has local teams on hand to provide guidance and support and has been a member of Fair Wear Foundation (FWF) since 2012. 

  • Certified materials
    Stanley/Stella selects the most eco-friendly raw materials, using GOTS-certified organic cotton as well as GRS-certified recycled cotton, GRS-certified recycled polyester and GRS-certified recycled nylon.

  • CO2 reduction
    Stanley/Stella opts for sea shipment that minimises the carbon footprint of transporting products to Europe. Stanley/Stella carefully chooses their warehouse locations and partners to minimise their carbon footprint. 


What are the characteristics of a sustainable supply chain? Map showing Stanley/Stella supply chain from cotton fields to manufacturing plants and shipping routes

Image Source: Stanley/Stella

Below you can read all about the sustainability of Boat Cove products manufactured by Stanley/Stella.

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Boat Cove Manufacturer Stanley/Stella

Stanley/Stella is an innovative Belgian apparel company producing premium clothing for printing and decorating. 


What is an ethical supply chain? Stanley/Stella team in a group photo

Stanley/Stella was founded by CEO, Jean Chabert (above centre photo. Source: Stanley/Stella).

"We like to ‘say what we do and do what we say’ as we believe that sustainability is, first and foremost, a question of commitment and transparency."

Jean Chabert, Founder and CEO Stanley/Stella 


Since 2018, Stanley/Stella has published the names and contact details of all their manufacturing suppliers in their annual Sustainability Report. In 2022, they worked with nine partner factories in Bangladesh and one in China. Working exclusively with such a small number of suppliers ensures that they can build supportive, long-term, and collaborative relationships with each of them.


What are the key areas of sustainable supply chain? Stanley/Stella partner factories highlighted on a map

Image Source: Stanley/Stella

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Boat Cove Decoration Through Stanley/Stella Official Dealers

Stanley/Stella has an exclusive network of Official Dealers who decorate their garments using embroidery, Direct-to-Garment (DTG) printing, and screen printing. Stanley/Stella works closely with their Official Dealers to encourage and train them to implement GOTS-certified printing techniques, using non-harmful inks and sustainable production methods.


Boat Cove apparel is decorated by the Stanley/Stella Official Dealer, Shirtworks of Oxford. We chose to work with Shirtworks because of their long-established high-quality printing and decoration and because their ethical values match ours.


Shirtworks is one of the longest-established t-shirt printers in the UK. Shirtworks began selling t-shirts to Oxford University students and the public in 1986. They sold shirts from a stall in the Jam Factory market in Oxford city centre.


Shirtworks holds many ethical certifications and accreditations for their production processes and products. One of Shirtworks' first major achievements, was to become recognised as Europe's only Soil Association Accredited printer. Read more about Shirtworks' ethics.

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How do you make a supply chain sustainable? Like this!

Stanley/Stella has dedicated sustainability teams in their Brussels headquarters and is close to their suppliers in Asia. In 2022, Stanley/Stella created their Charter:


  • Nature protectionPreserve soil, water, air and biodiversity through responsible material sourcing, manufacturing, distribution and decoration. 

  • Carbon footprintContribute to global carbon neutrality by leading CO2 reduction activities across our value chain and engaging in compensation initiatives. 

  • CircularityMinimise product and packaging waste at production and consumption levels, taking steps towards circular business models. 

  • Working conditions and well-beingRespect human rights by providing and advocating for safe and good working conditions. 

  • Diversity, inclusion and equityPromote diversity in recruitment and business practices, an inclusive professional environment, and equal opportunities for all. 

  • Community engagement and impactContribute to the economic and social development of communities through fair remuneration, education, and our ecosystem engagement. 

  • Accountability and traceabilityTake accountability for our actions across our supply chain through full traceability, and human rights and environmental due diligence. 

  • CollaborationStimulate open-minded dialogue and collaborate with our communities and stakeholders within and outside the industry for a bigger and better impact. 

  • Innovation and empowermentReinforce business sustainability through digitalisation and innovative thinking and actions. 

  • Transparency and authentic communicationOpenly and accurately communicate with our communities and stakeholders about our social and environmental challenges, the actions we are taking, and where our limits lie. 



Stanley/Stella reinforces these commitments through actions they take across their supply chain and are supported by their various certifications and memberships.

"From the cotton field to our collection, to how we manage our waste, our objective is always to act with transparency for people, the planet, and society." 

Source: Stanley/Stella 2022 Sustainability Report 


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Stanley/Stella Annual Sustainability Report

One of the things we love about Stanley/Stella is that they provide us with transparency in their annual sustainability report. Their annual reports show their commitments and the steps they take to improve their supply chain for a healthier planet and happier people. 

Read the 2022 report

In the Stanley/Stella 2022 sustainability report, Jean said:

"We provide insights into the complex challenges associated with the textile industry, how we tackle those challenges, and what our future aspirations are. 

2022 was a pivotal year, with the introduction of the Stanley/Stella Charter and our first Carbon Footprint analysis. 

In 2023, we want to accelerate our actions for both the environment and society by setting up a decarbonisation strategy to reduce and compensate our carbon emissions, and by engaging in new projects with the local communities where we operate. 

With every step we take, we aim to continue leading the textile industry towards a better future for our planet and its people. Thank you for following our journey.” 

Jean Chabert, Founder and CEO Stanley/Stella 


We highly recommend you learn more about Stanley/Stella's sustainability achievements and ongoing goals. It's a great story!  Learn about Stanley/Stella

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Boat Cove Product Certifications

Boat Cove apparel is sourced via Stanley/Stella's supply chain which is certified by various independent bodies and standards, demonstrating their commitment to healthy environmental practices and greater respect for the planet. These certifications include:


GOTS - What does GOTS mean?

If you're asking 'what is organic cotton?', we can tell you that organic GOTS-certified cotton refers to the Global Organic Textile Standard (GOTS). This is the leading worldwide standard for the production of organic fibres. Based on both ecological and social criteria, it is the most stringent certification for organic cotton.

Global Organic Textile Standard - GOTS logo

It guarantees that cotton is organically grown without the use of genetically modified seeds or dangerous chemicals. It also ensures traceability from post-harvesting of the raw material to the final customer, including transaction certificates at every stage of production.



OCS - What is the Organic Content Standard?

If you're asking 'what does OCS mean?', we can tell you that it stands for Organic Content Standard (OCS). This is a voluntary international standard that verifies the presence and amount of organic material in a final product. It tracks the flow of the raw material from the source to the final product.

Organic 100 Content Standard logo

This standard applies to Stanley/Stella products that have less than 70% organic cotton. Stanley/Stella is ‘PETA-Approved’, which means that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so. Their products are made from 100% vegan materials and 0% animal fibres, ensuring that no harm is caused to animals.



GRS - What is the Global Recycled Standard?

If you're asking 'what does GRS mean?', we can tell you that it stands for Global Recycled Standard (GRS). This is the world’s leading standard for recycled textiles.

Global Recyled Standard logo

The standard applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content, and labelling. All the recycled cotton materials, recycled polyester, and recycled nylon Stanley/Stella use are GRS certified. 




If you're asking 'what does OEKO-TEX mean?', we can tell you that that Standard 100 by OEKO-TEX ® is one of the world’s best-known standards for the assessment of harmful substances in fabrics.


Stanley/Stella's certification confirms that their products are processed without chemical substances that are harmful to human health and the environment. Standard 100 also prohibits certain potentially harmful substances even where these are not yet legally banned, and it guarantees that their products comply with the EU REACH regulation.


Learn more about Stanley/Stella - Stanley/Stella - our path to sustainability


If you got this far, well done!

You really are a detail person so thank you for taking the time to read our open information. We hope you can see how we aim to keep you informed about the Boat Cove sustainable supply chain. 

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